اقتصاد الانتباه

This book takes you into one of the most mysterious and influential worlds of the digital age: a world where platforms, companies, media, and algorithms compete for one thing only — how many seconds they can seize from your awareness before you escape.

But the matter goes far deeper than apps, content, and entertainment.

The book reveals how human attention has turned into an entire economy, where value is measured, fame is manufactured, dominance is built, and behavior, desires, and daily decisions are re-engineered without people even realizing it.

Through a journey that combines psychological, media, and technological analysis, the book opens the door to understanding the questions we live within every day without noticing:

Why has focus become more difficult?

How are platforms designed to make us addicted?

And why do some ideas and people become global phenomena while others disappear despite their quality?

It is a book about the battle taking place inside your mind right now… while you think you are merely “scrolling.”