بناء سيناريو الازمات والمخاطر بين النظرية والتطبيق
EGP 300.00
In a world where crises change faster than our ability to predict them, the question is no longer: “What will happen?”
But rather: “Are we prepared for what might happen?”
This book presents one of the most complex and important subjects in the world of planning and crisis management in a practical yet profound style. It reveals how scenarios can move from being mere theoretical assumptions to real tools for decision-making, future foresight, and preparation for the unknown.
Here, a scenario is not an attempt to predict the unseen, but a method of thinking that helps institutions and nations recognize possibilities before they occur, and understand alternative paths before crises impose them by force.
The book stands out as one of the rare Arabic references — perhaps even the only one — to address scenario building with this level of professional and practical depth. It combines field experience, strategic analysis, and real-world application, far from rigid academic treatment or superficial simplification.
It is a book written for those who understand that the future does not wait for the hesitant… and that the greatest danger institutions may face is not the crisis itself, but the arrival of a crisis without a ready scenario to deal with it.
