ادارة الازمات واستمرارية الاعمال
EGP 400.00
Crises do not always destroy institutions… but poor preparedness does.
In a world where an entire company can come to a halt because of a technical failure, a rumor, a sudden decision, or a global cross-border crisis, having an emergency plan is no longer an administrative luxury — it is a matter of survival.
This book does not merely explain the concepts of crisis management and business continuity. It reveals the critical difference between an institution that “deals with a crisis” and one that “continues despite the crisis.”
From inside operation rooms, under the pressure of decision-making, and amid the complexities of institutional reality, the book presents a practical and profound vision of how organizations can protect themselves from collapse when systems fail, operations stop, or confusion strikes the chain of command.
Far from dry academic treatment, this book takes you to the heart of real crises:
How do institutions think under pressure?
Why do some organizations collapse within hours, while others continue despite disaster?
And how does business continuity transform from a neglected administrative file into the final line of defense for an institution’s survival?
It is a book to be read not merely as theoretical material, but as a survival guide in an age where crises have become faster, more complex, and more capable of paralyzing institutions without prior warning.