الاعلام وادراك المخاطر في الازمات
EGP 400.00
This book explores how media shapes public risk perception during crises, showing that crisis management is also about controlling image, meaning, and collective understanding.
The book serves as a practical reference for crisis managers, media teams, public relations professionals, official spokespersons, and media policy makers. It provides clear tools for shaping media strategies in environments marked by uncertainty, pressure, and the rapid flow of information.
The book discusses how to employ tools such as:
Agenda Setting, Media Framing, the management of media silence, message building, rumor management, and the coordination of institutional communication during crises — with a focus on the media’s role in shaping the public’s perception of risk, rather than merely transmitting information.
It also introduces the concept of “media-driven perceptual risk” as one of the most dangerous modern challenges, where the real battle is no longer only about the event itself, but about how it is interpreted, understood, and controlled within the collective consciousness.
It is a book that combines strategic thinking with practical application, serving as a guide to help institutions build more conscious and effective media policies for confronting contemporary crises and risks.
